Retail packaging

Prior Packaging specialise in supplying printed retail packaging to industries across the country including food and drink, confectionery, cosmetics, publishing and electrical to name a few.

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Retail packaging

Elevate Your Branding: Retail Packaging Cartons That Make an Impact

First impressions matter, especially in the retail industry. In a competitive marketplace, it’s crucial for businesses to create a lasting impression and stand out from the crowd. At Prior packaging, we offer a wide range of retail packaging cartons that not only protect your products but also help elevate your branding and captivate your customers. From sturdy materials to captivating designs, our packaging solutions are tailored to take your brand to the next level.

Strength and Durability:

Our retail packaging cartons are crafted using high-quality materials, ensuring they withstand the rigors of the supply chain and preserve the integrity of your products. The cartons are made from sturdy cardboard or carton-board, providing excellent strength and shock resistance. This characteristic protects your merchandise from damage during transportation, enhancing customer satisfaction and reducing return rates.

Customisability:

We understand that your brand is unique, and it deserves packaging that reflects its individuality. Our retail packaging cartons offer a wide range of customization options to align with your brand identity. You can choose from various sizes, shapes, and print options to create a packaging solution that truly represents your brand. Whether you prefer a minimalist design or elaborate artwork, our printing capabilities ensure your cartons capture attention and leave a lasting impression.

Branding Opportunities:

Packaging should not only protect products but also serve as a marketing tool. Our retail packaging cartons maximise your branding opportunities by providing ample space for your logos, slogans, and other promotional messages. With our high-quality printing techniques, your brand’s identity will be presented with clarity and vibrancy, reinforcing brand recognition and loyalty. Custom-printed interior options are also available to enhance the unboxing experience and leave a lasting impression on your customers.

Versatility and Functionality:

We understand that the retail industry encompasses a wide range of products, sizes, and requirements. Our retail packaging cartons come in various styles, including standard corrugated boxes, windowed boxes, as well as specialised display packaging. This versatility allows you to find the perfect packaging solution for different product categories, ensuring a seamless and cohesive customer experience.

V. Sustainable Solutions:

As an environmentally responsible company, we offer eco-friendly retail packaging cartons made from recycled and recyclable materials. By utilising sustainable packaging solutions, you not only align your brand with eco-conscious consumers but also contribute to the overall reduction of environmental impact. Our commitment to sustainability ensures that you can meet customer expectations while making a positive impact on the planet.

At Prior Packaging, we understand that packaging goes beyond functionality; it serves as an extension of your brand and an opportunity to captivate your customers. Our range of retail packaging cartons offers unparalleled quality, customization options, and sustainability, enabling you to create an unforgettable brand experience. Elevate your business and leave a lasting impression with our retail packaging cartons. Visit our website today to find the perfect solution for your brand.

Case study

Brief

An airline food manufacturer approached us to create a bespoke snack-box for American Airlines, we were the obvious choice for our extensive knowledge in the snack box and airline catering industry. The comprehensive brief from American Airlines included:-

  • Sturdy enough to withstand packing and transportation but easily enough for the cabin crew to crush when disposing of
  • Quick for the packers to assemble
  • To include a separate compartment for a flow wrapped bread roll so the cabin crew can drop it in inflight without opening the carton
  • Must conform to American Airlines brand guidelines
  • Size must fit economically into an atlas tray used in the airline trollies

Challenge

Evidently with such a big name brand American Airlines needed a top quality constructional design. The biggest challenge was to find a solution to enable the cabin crew to effectively crush the packaging easily when disposing to minimize space during flight whilst retaining a carton capable of surviving the rigors of being packed, palletised and transported to various airports across the country.

The second biggest challenge was for our print team to set-up the artwork within American Airlines worldwide brand guidelines that required a special ink formulation to achieve an exact colour match to American Airlines bespoke blue.

Result

The brief was achieved by close co-operation between our client and American Airlines and the design time here. The end result was a carton die-cut to shape with an enclosed ‘snack box’ compartment 2 point glued for quick assembly, incorporating glued turnover sides on a second gluing pass for maximum visual appeal and to avoid unsightly raw edges with a self make up open section for the bread roll. Drawing on many years of expertise in cardboard engineering we managed to find a solution to the cabin crew being able to crush the snack-box, by cleverly placing perforations strategically in 4 positions across the side faces keeping strength across the perimeter and requiring minimal effort to collapse the carton when pushed and crushed in the right place.

With simple graphics achieved by printing 5 colours and an overall gloss UV varnish we’d ticked all the boxes and both our client and American Airlines were extremely pleased with the end result

Retail packaging Case Study

Other work

We have worked with some great brands, so what are you waiting for?

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